Checkin' In
EP. 7
Apr 30, 2026 · 1:09:11 · Destination · Data

Destination Marketing Meets Big Data

Ktimene Axetell · CEO, Arrivalist
Jacob Pewitt Yancey · Head of Analytics, Arrivalist; former Director of Consumer Insights, VISIT FLORIDA
VideoWatch on YouTubeOpens the Checkin' In streams page

About this episode

How real behavioral data is reshaping tourism strategy, and what Florida's tourism economy looks like from the analytics side.

In this conversation

  • Where tourism demand is shifting now
  • Attribution and ROI for destinations and operators
  • Where marketing dollars work and where they are wasted
  • What to watch over the next 12 to 24 months
Listen on BuzzsproutYouTubeTranscript
Reservations

Have a perspective operators need to hear?

We book hospitality executives, owners, HR leaders, and educators who are willing to talk candidly about leadership, talent, and where the industry is going.